120 Rue du Marais, Québec, Qc

Boulevard Toyota

Do business with Boulevard Toyota for the purchase, maintenance, or repair of new or used Toyota vehicles. At Boulevard Toyota, we are happy to assist you in choosing your next vehicle without putting any pressure. Your comfort is important to us, which is why we strive to exceed your expectations during each visit.



Founded by Mr. Louis Morisset, Boulevard Toyota has become a benchmark in the automotive sales industry in Quebec and Canada over the years, setting unmatched records in sales and customer satisfaction that continue to this day.

Ms. Anne Morisset, who has been involved in the family business since 1985, also plays a significant role in the dealership’s growth, assuming the presidency in 1997. In 2001, Ms. Morisset became the owner of Boulevard Toyota, leading the company to tremendous growth. In 2009, another family company, Groupe Toyotoshi, headed by Mario Toyotoshi, acquired Boulevard Toyota. This large-scale group, present worldwide, employs over 1,500 people, including nearly 200 in the Quebec region.

Since then, Groupe Toyotoshi proudly upholds the values established by the Morisset family at Boulevard Toyota. Trust, growth, consideration, and pleasure are always at the core of our business, explaining our repeated successes.

In 2010, the Toyotoshi family expanded its reach with the acquisition of Boulevard Lexus. Anne Morisset, through her involvement in the Quebec community, remains an ambassador for both dealerships.